LUNA Creative talks to 64 Degrees owner, Michael Bremner, about why The Bison Arms is the real alternative to Burger King.
What makes 64 Degrees unique?
The idea behind 64 Degrees is to have a social dining experience where you can interact freely with the Chefs and staff. Everyone who works here has an input. This makes it a really fun, unique environment in which to eat.
We create exciting food which changes every day. We use the best produce, most of it sourced locally. Most of the time we do our own butchery. So much produce nowadays comes pre-packed and pre-portioned which doesn’t allow our chefs to use their skills.
Customers have the option to take what they want from 64 Degrees. You can sit down have a glass of wine, two dishes and spend £15.
In most restaurants you have to pay high prices for good food. At 64 Degrees customers are free to design their own level of dining experience from a range of ingredients which are all of the highest quality.
I immediately felt at home when I first arrived in Brighton 12 years ago. It’s a place where people from all walks of life get on together and co-exist. In Brighton you can relax and be yourself. No matter who you are or where you’re from there’s a niche for you here.
I’ve always worked in Sous Chef type jobs. I first started at a place down in the Marina. Brighton was very much the party town in those days. It was mostly about getting stocked up on fuel food before a good night out. The dining experience itself wasn’t a priority. It just wasn’t that kind of atmosphere.
After the Marina I worked at a restaurant called Due South where 85% of the produce was sourced within a 35 mile radius. That’s where I got the idea for 64 Degrees.
Brighton has changed a lot since those early days. We are now getting national recognition. Last year we achieved the status of No.1 eating destination in the UK. It’s very exciting that 64 degrees has been recognised as contributing to that achievement.
Why support the Bison Arms?
It’s a fantastic idea. A project in which Brighton people can get involved and enjoy the unique experience of locally sourced craft beer and food.
64 degrees has a natural synergy with the Bison Arms. The Bison lads are doing with beer what we do with food. They’re obviously highly motivated. They’ve built an established brand and business within 8 months of opening. Now everyone knows Bison Beer. They want to be progressive and carry people forward with them. That’s very much what I want for 64 degrees and everyone who works here.
If all goes well and we start working with The Bison Arms everyone at 64 Degrees will have their individual say and stake in the pub. It’s very exciting. If they stop Burger King it’s an added bonus.
Why should people invest in the Bison Arms?
I think investing in the Bison Arms is a great idea because they’re changing the rules for how a pub works. It’s not all about the bottom line like Burger King. It is based on mutual involvement of local people and local businesses. The Bison Arms is created by and for the people of Brighton.
There’s so much potential there. Having local brewers, different food providers, gin, coffee producers and everything else. There’s nothing like it in Brighton.
What role will 64 degrees play in the Bison Arms?
If everything goes well we’ll be creating locally sourced, tasty and accessible food to match the local beers on offer. I’ve not seen anyone in Brighton match their food to their beer so it’s going to be a new experience.
There will be two food offerings; a tapas style menu for the bar and a more wholesome menu for our dining area. We’ll be keeping the same high standards as 64 Degrees but our focus will be around creating food that’s simple, tasty, reasonably priced which works in this unique setting.